Every company’s success can always be traced back to its people. This is why it is so important to deploy them strategically, making the most of their qualities and transforming them into competitive edge. How? By developing company wellbeing as a lever for productivity, innovating to improve competitiveness and, consequently, optimizing the organization and operating costs. Changing human resources means changing the face of your company. A group becomes a team, an employee an associate and a job becomes a calling.